Volume 44, Issue 5, May 2014

Published: 2014-05-01

Articles

  • Consumer Preferences and Influencing Factors for Purchase Places of Organic Food Products: Empirical Evidence from South India

    Ravi Nandi, Wolfgang Bokelmann, Nithya Vishwanath Gowdru, Gustavo Dias
    5-17
    Abstract views: 15 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i5/80374

  • Customer Loyalty Appraisal Based on Store Characteristics: An Alternative Approach

    Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad
    18-29
    Abstract views: 9 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i5/80375

  • Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers' Perspective

    P. S. Raychaudhuri
    30-43
    Abstract views: 21 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i5/80376

  • A Study on Satisfaction Levels of Working Women Towards Two Wheelers in Coimbatore, Tamil Nadu

    R. Amsaveni, R. Kokila
    44-55
    Abstract views: 14 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i5/80377