Volume 44, Issue 3, March 2014

Published: 2014-03-01

Articles

  • The Antecedents of Communication in Buyer-Seller Relationships

    Bohyeon Kang
    5-13
    Abstract views: 9 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i3/80424

  • Volunteer Motivation and Satisfaction in Global Sporting Events: A Comparative Study in the Indian Context

    Rajdeep Chakraborti, Sweta Singh
    14-23
    Abstract views: 23 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i3/80425

  • World Wide Tourism: A Review

    Rajashri Ramesh Chavan, Sarang Shankar Bhola
    24-34
    Abstract views: 47 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i3/80426

  • Moderating Role of Cause Related Marketing Campaign Between Attitude Towards Products and Purchase Intention: An Experimental Analysis

    Dharmesh D. Gadhavi, Yupal S. Shukla, Jayesh D. Patel
    35-42
    Abstract views: 29 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i3/80427

  • Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands

    Shilpa Bagdare, Pooja Bansal
    43-52
    Abstract views: 25 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i3/80428