Volume 43, Issue 11, November 2013

Published: 2013-10-22

Articles

  • Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India

    Pankajkumar Hanmantrao Mugaonkar, Nalini Ranjan Kumar, M. Krishnan
    5-13
    Abstract views: 12 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80502

  • India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India

    V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan
    14-23
    Abstract views: 9 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80503

  • Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis

    Anshul Kandpal, Santosh K. Patra
    24-29
    Abstract views: 9 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80505

  • A Review of Contemporary Retail Formats in Emerging India

    Rituparna Basu
    30-35
    Abstract views: 17 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80506

  • Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim

    Debasish Batabyal, Dillip Kumar Das
    36-45
    Abstract views: 20 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80507

  • Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach

    M. Subasini, M. Rajiv Vignesh, R. Revathy
    46-56
    Abstract views: 20 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i11/80508