Volume 45, Issue 11, November 2015

Published: 2015-11-09

Articles

  • The Variation of Consumer Anthropomorphism across Cultures

    Phillip M. Hart, Subhash Jha
    7-16
    Abstract views: 16 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i11/81873

  • A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh

    C. Velavan, S. Naveen Kumar, S. Varadha Raj
    17-28
    Abstract views: 35 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i11/81876

  • Indian Consumers’ Materialistic Values: An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis

    Aastha Verma Vohra
    29-41
    Abstract views: 16 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i11/81877

  • Determinants of Customer Satisfaction in Context of Retail Malls: Empirical Evidence from India

    Anish Yousaf, Neelika Arora, Anil Gupta
    42-56
    Abstract views: 23 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i11/81880