Volume 45 , Issue 12 , December 2015

Published: 2015-11-27

Articles

  • Consumers' Awareness towards Organic Food Products in Coimbatore District

    M. Jayanthi
    7-23
    Abstract views: 37 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i12/83996

  • Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

    José Antonio Soares, André Luiz Baptista Galvão, Katia Denise Saraiva Bresciani
    24-31
    Abstract views: 28 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84009

  • Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India

    Kulveen Trehan, Aastha Gupta
    32-46
    Abstract views: 21 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84010

  • Competition and Marketing Challenges in the USA Market for Indian Granite Exporters

    Mahima Mishra, Anand Prakash
    47-60
    Abstract views: 28 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84015