Volume 46, Issue 7, July 2016

Published: 2016-07-05

Articles

  • Factors Influencing the Purchase Decision of Perfumes with Habit as a Mediating Variable:An Empirical Study in Malaysia

    Noor Azeema, K. Jayaraman, S. Kiumarsi
    7-22
    Abstract views: 57 times| Download: 36 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97124

  • Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore

    Nithya Venkataraman, Sreedhara Raman
    23-35
    Abstract views: 77 times| Download: 103 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97125

  • Structural Equation Modeling for Men's Cosmetics Behavior Research

    Siddharth Shriram Shimpi
    36-54
    Abstract views: 13 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97126

  • Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction

    Pardeep Bawa, Faizal Bathurutheen
    55-66
    Abstract views: 8 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i7/97127