Volume 46, Issue 8, August 2016

Published: 2016-08-03

Articles

  • Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India

    N. Joji Alex, Aneesh Varghese
    11-24
    Abstract views: 18 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99290

  • Customer Expectations and Performance of Banks : An Empirical Analysis

    Rajesh Panda, Biranchi Narayan Swar
    25-36
    Abstract views: 15 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99292

  • Intention to Purchase Hybrid Cars in India : A Study

    Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav
    37-50
    Abstract views: 20 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99294

  • Exploring Factors Affecting the Effectiveness of Web-Advertising

    Mohd. Farhan, Anish Yousaf
    51-57
    Abstract views: 18 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99295