Volume 46, Issue 9, September 2016

Published: 2016-09-01

Articles

  • Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu

    T. N. Swaminathan, P. K. Viswanathan
    11-23
    Abstract views: 37 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i9/101038

  • Effect of Impulse Buying on Socioeconomic Factors and Retail Categories

    M. Rupesh Kumar, A. G. V. Narayanan
    24-34
    Abstract views: 22 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i9/101039

  • Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector

    Abhisek Jana, Bibhas Chandra
    35-52
    Abstract views: 18 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i9/101040

  • Investigating the Consumer's Perception on Selection of Mid Segment Cars by Students : A Conjoint Approach

    Amit Goyal, Atul Shiva
    53-63
    Abstract views: 23 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i9/101041