Volume 47, Issue 4, April 2017

Published: 2017-04-05

Articles

  • Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong

    Elizabeth A. Hood, Paul D. Berger
    8-18
    Abstract views: 13 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112678

  • Diffusion of Mobile Health Apps Among Smartphone Users : Role of Neighborhood Effects, Informational Network Effects, and Social Ties in Health 3.0

    Ankit Kesharwani, Souvik Roy
    19-34
    Abstract views: 13 times| Download: 14 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112679

  • Framework for Sustainability in E - Commerce Business Models : A Perspective Based Approach

    Tripti Dhote, Danish Zahoor
    35-50
    Abstract views: 18 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112681

  • Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective

    Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty
    51-65
    Abstract views: 4 times| Download: 2 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112682