Volume 47, Issue 4, April 2017

Articles

• Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong

  Elizabeth A. Hood, Paul D. Berger

  8-18

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112678

• Diffusion of Mobile Health Apps Among Smartphone Users : Role of Neighborhood Effects, Informational Network Effects, and Social Ties in Health 3.0

  Ankit Kesharwani, Souvik Roy

  19-34

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112679

• Framework for Sustainability in E - Commerce Business Models : A Perspective Based Approach

  Tripti Dhote, Danish Zahoor

  35-50

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112681

• Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective

  Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty

  51-65

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i4/112682