Volume 47, Issue 5, May 2017

Published: 2017-05-09

Articles

  • Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping

    C. R. Rajan, T. N. Swaminathan, M. R. Pavithra
    7-20
    Abstract views: 36 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114233

  • The Effect of Hero Archetype in Advertising on Perceived Product Efficacy

    Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff
    21-36
    Abstract views: 47 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114234

  • Nestle India Maggi : Rebuilding Trust

    Girish Taneja
    37-47
    Abstract views: 42 times| Download: 34 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114237

  • Role of Color and Typography in Determining Brand Personality

    Kokil Jain, Diksha Pasricha
    48-62
    Abstract views: 93 times| Download: 65 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114240