Volume 47, Issue 7, July 2017

Published: 2017-07-05

Articles

  • A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification

    Rajni Gupta, Kavita Mathad
    7-19
    Abstract views: 43 times| Download: 53 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116471

  • Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products

    Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini
    20-34
    Abstract views: 32 times| Download: 40 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116474

  • Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework

    Sweta Singh, K. S. Venugopal Rao
    35-46
    Abstract views: 18 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116475

  • Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country

    Muhammad Abid Saleem, Allah Wasaya, Sadaf Zahra
    47-59
    Abstract views: 53 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116476