Volume 47, Issue 8, August 2017

Articles

• Physico - Chemical, Sensory, Textural, and Microbiological Quality of Paneer (Indian Cottage Cheese) Marketed in Bengaluru City

  Sachin Wangdare, K. Jayaraj Rao, Diwakar Mishra, Rupesh Datir

  7-17

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i8/117429

• Application of Design Thinking Techniques in Marketing of Fashion Apparel E - Commerce

  Sudha Misra, D. Arivazhagan

  18-30

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i8/117430

• Perceived Service Quality and Consumer Satisfaction : An Empirical Study from Direct to Home (DTH) TV Industry

  Kamalpreet Kaur, Amar Inder Singh

  31-45

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i8/117431

• Food Marketing and its Impact on Adolescents' Food Choices

  Brijesh Sivathanu

  46-60

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i8/117432