Volume 47, Issue 9, September 2017

Published: 2017-09-05

Articles

  • Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study

    M. Rupesh Kumar, A. G. V. Narayanan
    7-22
    Abstract views: 13 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118090

  • Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis

    Rekha, Aparna Mishra
    23-35
    Abstract views: 19 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118091

  • The Patanjali Marketing Sutra - An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space

    R. Sreejith, Kalyani Suresh
    36-48
    Abstract views: 28 times| Download: 36 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118092

  • Comparing Perceptions of Different E - Advertising Formats

    Seema Singh, Sarika Ahlluwalia
    49-65
    Abstract views: 10 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118093