Volume 47, Issue 10, October 2017

Published: 2017-10-04

Articles

  • Changing Consumer Behavior Paradigms : Does Gender and Marital Status Influence Grocery Shopping Behavior ? An Exploratory Study

    Shivakumar Krishnamurti, Babeet Gupta
    7-18
    Abstract views: 29 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118693

  • Influence of Perceived Risk and Value Consciousness on Attitude Towards Music Piracy

    G. Sridhar, G. Narasimha Murthy
    19-25
    Abstract views: 13 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118694

  • Extent of Market Orientation of Commercial Banks in Punjab

    Siddharth Sharma, Rajesh Verma
    26-41
    Abstract views: 6 times| Download: 14 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118695

  • Consumer Buying Behavior in High-Tech Product Markets : An Empirical Study on Analog Wrist Watches from the Bangladeshi Perspective

    Abu Rashel, Faruk Ahmed, Seonsu Lee
    42-63
    Abstract views: 13 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118696