Volume 47, Issue 11, November 2017

Published: 2017-11-06

Articles

  • Interaction Between Demographic Profile of Shoppers, Their Behaviour, and Mall Factors : Evidences from a Shopping Mall in South Africa

    Ajay K. Garg, Yakeen M. Atwaru
    7-23
    Abstract views: 11 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119293

  • Quantifying the Relative Importance of Key Drivers of Landing Page

    P. K. Viswanathan, T. N. Swaminathan
    24-35
    Abstract views: 18 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119294

  • Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India

    Jagandeep Singh
    36-47
    Abstract views: 20 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119295

  • Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study

    Akshat Aditya Rao, Rajesh Kothari
    48-60
    Abstract views: 14 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119296