Volume 48, Issue 5, May 2018

Published: 2018-05-08

Articles

  • A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model

    Ruchita Pangriya, M. Rupesh Kumar
    7-20
    Abstract views: 50 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123440

  • Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda

    Mukandoli Denyse, Deepak Bhagat
    21-35
    Abstract views: 26 times| Download: 57 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123442

  • Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata

    Dibyendu Chattaraj, Rabin Mazumder, Sahana Lahiri
    36-49
    Abstract views: 38 times| Download: 35 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123445

  • Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy

    Bhavneet Kaur, Vijay Kumar Kaul
    50-60
    Abstract views: 41 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123447