Volume 48, Issue 6, June 2018

Published: 2018-06-30

Articles

  • Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution

    Sujata Banerjee, Kaushik Mandal
    7-21
    Abstract views: 21 times| Download: 14 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127833

  • Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics

    Amitabha Ghose, Bibhas Chandra
    22-41
    Abstract views: 38 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127834

  • Consumers' Intention to Adopt Internet Banking : An Indian Perspective

    Kritika Nagdev, Anupama Rajesh
    42-56
    Abstract views: 17 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127835

  • Impact of Viral Advertising on Product Promotion : An Experimental Study

    Balpreet Kaur, Rishi Raj Sharma
    57-68
    Abstract views: 28 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127837