Volume 48, Issue 8, August 2018

Published: 2018-08-01

Articles

  • The Impact of Social Networking Sites on College Students: A Survey Study in West Bengal

    Arunangshu Giri, Wendrila Biswas, Debasish Biswas
    7-23
    Abstract views: 69 times| Download: 74 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i8/130536

  • What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements

    Johney Johnson, Tijo Thomas
    24-36
    Abstract views: 37 times| Download: 68 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i8/130538

  • Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits

    Manish Das, Victor Saha
    37-52
    Abstract views: 24 times| Download: 36 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i8/130539

  • Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region

    Kulbir Kaur Bhatti, Abhishek Negi
    53–64
    Abstract views: 60 times| Download: 51 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i8/130540