Volume 48, Issue 9, September 2018

Published: 2018-09-05

Articles

  • Conceptualization and Measurement of Consumer Based Brand Equity for Airlines

    Balgopal Singh
    7-25
    Abstract views: 20 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131436

  • Power of Scent Marketing to Influence Consumer Behavior

    Rupa Rathee, Pallavi Rajain
    26-39
    Abstract views: 54 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131439

  • Analysis of Health Drinks : What is Satisfying Consumer's Thirst ?

    Shikha Bhagat, Shilpa Sarvani Ravi
    40-54
    Abstract views: 27 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131441

  • Measuring Service Quality and its Relationship with Customer Patronage at a Car Dealership in South Africa

    Ajay K. Garg
    55-65
    Abstract views: 40 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131442