Volume 48, Issue 12, December 2018

Articles

• Perceived Benefits of Online Shopping : Scale Modification and Validation

  Vivek Singh Tomar, Ashok Sharma, Neeraj Pandey

  7-22

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i12/139553

• Value Chain Management Model for Retailing of Marine Fish

  V. V. Devi Prasad Kotni

  23-33

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i12/139554

• A Contingency Approach to Proactiveness - Business Performance Relationship

  Harpreet Singh Bedi

  34-49

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i12/139555

• The Effect of Cosmetics Packaging Design on Consumers' Purchase Decisions

  Nada Bahgat Abdelazim Mohamed, Irene García Medina, Zahaira González Romo

  50-61

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i12/139556