Volume 49, Issue 1, January 2019

Published: 2019-01-07

Articles

  • Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal

    Vikram Baliga, Harish Joshi, Sandeep Shenoy
    8-24
    Abstract views: 39 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140601

  • Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model

    Tagreed Saleh Abalkhail
    25-35
    Abstract views: 27 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140603

  • Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective)

    Manjot Kaur Shah, Garima Malik
    36-47
    Abstract views: 22 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140604

  • Purchasing Criteria for Apparels among Indian Consumers

    Pawan Kumar, Kanchan
    48-60
    Abstract views: 43 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140606