Volume 49, Issue 2, February 2019

Published: 2019-02-05

Articles

  • Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace

    Yukti Sharma, Reshma Nasreen, Amit Kumar
    7-24
    Abstract views: 30 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141579

  • Flyers' Gratification Towards Rajiv Gandhi International Airport

    A. Arun Kumar, D. Kiran Kumar, V. Shekhar
    25-37
    Abstract views: 17 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141581

  • Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India

    Adesh Padival, Lidwin Kenneth Michael, Sunith Hebbar
    38-51
    Abstract views: 53 times| Download: 38 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141582

  • An Exploratory Study of Positioning of Cement Brands in Rajasthan

    S. Shyam Prasad, Vishwajeet Singh Rathore, Aslam Ahmed Kathawala
    52-60
    Abstract views: 18 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141583