Volume 49, Issue 3, March 2019

Published: 2019-03-02

Articles

  • Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model

    Shampa Nandi, Sudhindra Bhat, Bert Wolfs
    7-24
    Abstract views: 49 times| Download: 44 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142143

  • The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study

    Thomason Rajan, Jacob Alexander
    25-35
    Abstract views: 35 times| Download: 14 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142144

  • Ethical Challenges in Neuromarketing : A Research Agenda

    Jacob Alexander, Veena Shenoy, Aradhna Yadav
    36-49
    Abstract views: 25 times| Download: 39 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142145

  • The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention

    Sathyanarayana S., Sudhindra Gargesa, Bhavya N.
    50-62
    Abstract views: 30 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142146

  • Talent Management Strategies and Customer Delight : A Conceptual Study

    Annette Sonia Maben, Rashmi Uchil
    63-71
    Abstract views: 13 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i3/142147