Volume 49, Issue 4, April 2019

Published: 2019-04-02

Articles

  • Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market

    Philip Truscott, Michael Chiam
    7-19
    Abstract views: 17 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i4/142973

  • Facilitators of E - Tail Patronage Behavior Among Generation Z Consumers

    Vivek Mishra, Biswajit Das
    20-36
    Abstract views: 24 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i4/142974

  • Market Orientation and Innovation Capabilities : Does it Impact the Performance of Small Businesses?

    M. I. M. Hilal
    37-47
    Abstract views: 15 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i4/142975

  • The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India

    T. Thirumal Reddy, B. Madhusudhana Rao
    48-62
    Abstract views: 19 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i4/142976