Volume 49, Issue 5, May 2019

Published: 2019-05-06

Articles

  • The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers

    Ritu Gupta, Kokil Jain
    7-20
    Abstract views: 44 times| Download: 37 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i5/144021

  • Determining the Best Advertising Medium for a Footwear Company : A Case Study

    Rabeeb Abdul Majeed, K. V. Sriram
    21-32
    Abstract views: 11 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i5/144022

  • Brand Experience – A Systematic Review and Research Agenda

    Yuvika Sumbly, Sadaf Siraj
    33-48
    Abstract views: 19 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i5/144023

  • Dynamics for Satisfaction with Telecom Services : A Pragmatic Investigation on Customers of Bhopal, Madhya Pradesh

    Rajesh K. Yadav, Nishant Dabhade
    49-59
    Abstract views: 21 times| Download: 27 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i5/144024