Volume 49, Issue 6, June 2019

Published: 2019-06-04

Articles

  • Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets

    Arup Kumar Baksi, Tapan K. Panda
    7-20
    Abstract views: 14 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144696

  • Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability

    C. N. S. Ramnath Babu, S. Sundar
    21-34
    Abstract views: 20 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144697

  • Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR

    Sonali Agarwal, P. S. Raychaudhuri
    35-47
    Abstract views: 20 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144698

  • e - National Agriculture Market in India : An Effective Implementation and Farmers’ Attraction Path Model

    Ramakrishna Bandaru
    48-58
    Abstract views: 28 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i6/144699