Volume 49, Issue 7, July 2019

Published: 2019-07-03

Articles

  • Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community

    Prafulla Arjun Pawar, Umesh Raut
    7-18
    Abstract views: 20 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145401

  • Think Before Getting Addicted to Smartphones !

    Sunita Dwivedi, Shrirang Altekar, Nidhi Phutela
    19-34
    Abstract views: 17 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145402

  • A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods

    Rakesh Kumar, S. K. Kaushal
    35-48
    Abstract views: 64 times| Download: 45 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145403

  • Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India

    Sunita Kumar
    49-66
    Abstract views: 32 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i7/145404