Volume 49, Issue 8, August 2019

Published: 2019-08-31

Articles

  • Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis

    Kunja Sambashiva Rao, Bramhani Rao
    7-22
    Abstract views: 67 times| Download: 85 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146169

  • Influence of Family Communication Patterns in Family Purchase Decision Making

    Vijita Singh Aggarwal, Shefali
    23-39
    Abstract views: 43 times| Download: 63 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146170

  • Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company

    M. R. Karimi Alavijeh, M. Jamshidi Majd, A. Aslani Afrashteh
    40-55
    Abstract views: 22 times| Download: 62 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146171

  • Analysis of Grain Based Distilleries in Northern and Western Maharashtra

    D. Y. Patil, Kamini Khanna, Digvijay Deshmukh
    56-64
    Abstract views: 18 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146173