Volume 49, Issue 10, October 2019

Published: 2019-10-31

Articles

  • Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework

    S. Shamal, Bijuna C. Mohan
    7-22
    Abstract views: 38 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i10/147562

  • The Influence of Financial Quantitative Literacy and Subjective Numeracy on Impulsive Consumption with Materialism as the Mediator Variable

    Laurentius Saptono, Budi Eko Soetjipto, Wahjoedi, Hari Wahyono
    23-41
    Abstract views: 26 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i10/147563

  • Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City

    Trinankur Dey, L. S. Sharma
    42-57
    Abstract views: 39 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i10/147564

  • Marketing and Exchange of Farm Products in Facebook Groups: A Case Study

    T. Asha Vijay, M. S. Raju
    58-68
    Abstract views: 22 times| Download: 14 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i10/147565