Volume 49, Issue 12, December 2019

Published: 2019-12-31

Articles

  • The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance

    M. S. Shashishekar, Sandip Anand
    7-20
    Abstract views: 26 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149107

  • Impact of Influencing Strategy Across Product Categories in Family Decision Making

    Swapna Menon, Padmabati Gahan, Siba Sankar Mahapatra
    21-36
    Abstract views: 11 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149108

  • Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers

    T. G. Saji
    37-46
    Abstract views: 32 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149109

  • Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter?

    Shaon Sen, Smitha Nayak
    47-60
    Abstract views: 73 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i12/149110