Volume 50, Issue 3, March 2020

Published: 2020-03-31

Articles

  • Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India

    Vishal Kumar Laheri
    7-21
    Abstract views: 61 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151026

  • Role of Consumption Intent in Service Quality : Perceived Benefit Relationship

    Barnabas Nattuvathuckal, Nandakumar Mekoth, Michael Sony
    22-32
    Abstract views: 22 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151027

  • I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing

    Shilpa Sarvani Ravi, M. V. Ram Prasad
    33-46
    Abstract views: 22 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151028

  • Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers' Buying Behaviour in Punjab

    Pooja Sharma, Sushant Gupta, Deepika Kapoor
    47-57
    Abstract views: 85 times| Download: 46 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i3/151029