Volume 50, Issue 4, April 2020

Published: 2020-04-30

Articles

  • Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study

    Frince C. Thomas, Naresh K. Patel
    7-24
    Abstract views: 23 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151570

  • Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction

    Praveen Kumar Pandey, Priti Verma, Shruti Trayambak
    25-42
    Abstract views: 27 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151571

  • Foreign Tourists' Revisit Intention Approach Applied in the Indian Tourism Market

    Ramakrishna Bandaru, H. Venkateshwarlu
    43-54
    Abstract views: 14 times| Download: 40 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151572

  • Indian Journal of Marketing : A Bibliometric Analysis

    M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar
    55-65
    Abstract views: 41 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i4/151574