Volume 50, Issue 8-9, August-September 2020

Published: 2020-09-12

Articles

  • Forecasting Butyl Price : A Case of India's Tire Industry

    Mehir Kumar Baidya, Bipasha Maity, P. Srinivasan
    8-18
    Abstract views: 10 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154688

  • Sounds Like Chicken : Sensory Marketing and Sound Effects

    Joanne P.S. Yeoh, David Allan
    19-31
    Abstract views: 82 times| Download: 62 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154689

  • Analyzing Tinder Through User Motivations and Experiences Among Indian Young Adults

    Ananthu Nair, Padmakumar K.
    32-47
    Abstract views: 59 times| Download: 34 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154690

  • Entrepreneurial Marketing Strategies for Small Businesses : An Exploratory Study of Start-up Companies in India

    Sarika Sharma, D. P. Goyal
    48-65
    Abstract views: 121 times| Download: 65 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154691

  • Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance

    Vivek Singh Tomar, Rohit Singh Tomar, Varsha Khattri
    66-79
    Abstract views: 22 times| Download: 32 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154692

  • COVID-19 : A Huge Opportunity for Innovation in Marketing

    Rajesh K. Pillania
    80-87
    Abstract views: 27 times| Download: 41 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154693

  • Interpreting Competitive Advantage : Evidence from Existing Literature

    S. Shyam Prasad
    88-95
    Abstract views: 23 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i8-9/154694