Volume 53, Issue 1, January 2023

Indian Journal of Marketing in association with FORE School of Management: Special Issue on ‘Marketing in a Disrupted World’

 

Published: 2023-01-14

Articles

  • An Empirical Study to Identify Consumer Brand Relationships during a Crisis

    Subhajit Bhattacharya, Arunava Dalal, Nirmalya Bandyopadhyay
    8-23
    Abstract views: 78 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i1/172592

  • A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach

    Vaibhav Agarwal, Rajendra Sahu, Ashutosh Pandey
    24-40
    Abstract views: 40 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i1/172593

  • Modeling the Determinants of Hotel Service Booking During COVID-19

    Garima Pal, Ashutosh Pandey
    41-55
    Abstract views: 42 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i1/172594

  • Organization Branding in the Post-COVID-19 World – An Employer and Employee Perspective

    Monu Pandey Mishra, Vinaytosh Mishra
    56-65
    Abstract views: 36 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i1/172595