Volume 54, Issue 2, February 2024

Published: 2024-02-01

Articles

  • Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty

    Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar, Nirmalya Bandyopadhyay
    8-26
    Abstract views: 88 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i2/173473

  • Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market

    Varsha Khattri, Vivek Singh Tomar
    27-43
    Abstract views: 128 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i2/172049

  • Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value

    Poornima Kapadan Othayoth, Shivi Khanna
    44-65
    Abstract views: 87 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i2/173474