Volume 54, Issue 5, May 2024

Published: 2024-05-13

Articles

  • Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management

    Subhasish Das, Amiya Kumar Mohapatra, Debasis Mohanty, Sharad Chaturvedi
    8 – 25
    DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173827

  • Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context

    Brajaballav Kar, Piyusa Pritiparnna Das, Sasmita Mohapatra
    26 – 44
    DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173828

  • The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry

    Mohamad Bash, Anupam Bandyopadhyay, Munmun Patra Pahari, Subhajit Pahari
    45 – 61
    DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173829

  • Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework

    Shaon Sen
    62-79
    DOI: https://doi.org/10.17010/ijom/2024/v54/i5/173830