Volume 54, Issue 7, July 2024

Articles

• Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems

  Balgopal Singh

  8-31

  • PDF

  DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174014

• Agritourism as the Epitome of India's Sustainability Culture : A Narrative Review

  Komal Jenifer Dsouza, Ankitha Shetty, Rajasekharan Pillai K.

  32-50

  • PDF

  DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174015

• Perceived Intrusiveness and Digital Audience : An Empirical Approach

  Gajenderan Vijayakumar, Habeeb Ur Rahiman, Nishad Nawaz, N. V. Sriranga Prasad

  51-67

  • PDF

  DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174016

• Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study

  Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar

  68-82

  • PDF

  DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174017