Volume 54, Issue 8, August 2024

Published: 2024-08-07

Articles

  • Impact of Trade Show Marketing Activities on Customer Engagement : A B2B Perspective

    Mansi Kapoor, Rakesh Mohan Joshi
    8-29
    Abstract views: 108 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174184

  • Role of Q-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging

    Chandan A. Chavadi, Shilpa S. Kokatnur, Monika Sirothiya
    30-50
    Abstract views: 185 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174185

  • A Happiness-Based View of the Firm

    Rajesh K. Pillania
    51-59
    Abstract views: 45 times| Download: 2 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174186

  • Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB)

    Abhilasha Singh Upadhyaya, Charu Sijoria
    60-77
    Abstract views: 215 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174187