Volume 55, Issue 10, October 2025

Published: 2025-10-08

Editorial

Editorial

Anuj Kumar, Sunitha Prabhuram, Kanika Gupta, Priyanka Gilani

3-4
- PDF
DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175703

Articles

Is AI-Powered Education Sustainable and Marketable in UK Higher Education? Exploring Opportunities and Challenges in Assessment Through the Lenses of Staff and Students

Andrina Halder, Saira Sultana, Rahaman Hasan, Sajeel Ahmed

10-29
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175611
The Diffusion of Predictive Analytics for Innovative Interactive Marketing Strategy in International E-Fashion Commerce

Mostafa Mohamad, Dababrata Chowdhury, Ali Ahmad, Harish Jyawali, Asraful Khan

30-52
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175612
Gender and Proximity Marketing : Concept, Antecedents, and Effects

Pinaki Nandan Pattnaik, Sweta Leena Hota, Mahendra Kumar Shukla, Afsha Matloob

53-68
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175613
Consumers’ Decision-Making and Role of Social Media Influencers in the UK Hotel Industry

Mohammad Mahbubul Haque, Rahaman Hasan, Anuj Kumar

69-87
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175614