A Study on Public Perception Towards Digital Billboard Advertisements With Special Reference to Tirupur City

Authors

  •   V. Karpagavalli Associate Professor and Head, Department of Commerce with Computer Applications, Theeran Chinnamalai College of Arts and Science for Women, Vanjipalyam Avinashi, NH road to Mangalam, Tiruppur - 641 663, Tamil Nadu
  •   K. Kaaviya Assistant Professor, Department of Commerce with Computer Applications, Theeran Chinnamalai College of Arts and Science for Women, Vanjipalyam Avinashi, NH road to Mangalam, Tiruppur - 641 663, Tamil Nadu

DOI:

https://doi.org/10.17010/ijcs/2025/v10/i5/175886

Keywords:

Advertisers, city planners, interviews, marketers, observational research, surveys.
Publication Chronology: Paper Submission Date : August 23, 2025; Paper sent back for Revision : September 5, 2025; Paper Acceptance Date : September 8, 2025; Paper Published Online : October 5, 2025.

Abstract

This study aims to examine the attitudes and opinions of residents in Tirupur towards digital billboard advertisements. This research seeks to explore how individuals observe and interact with outdoor advertising in rapidly developing urban surroundings. The study will analyze factors such as the effectiveness of digital billboards, their impact on consumer behavior, and the overall response of these advertisements among the public. Through surveys, interviews, and observational research, the study intends to get together valuable insights into the preferences, attitudes, and responses of residents towards digital billboard advertisements in Tirupur. By accepting the public perception of outdoor advertising, advertisers and marketers can alter their strategies to better engage with the local community and improve the effectiveness of their campaigns. The findings of this study can be used to provide valuable information to advertisers, marketers, and city planners to optimize the use of digital billboard advertisements in Tirupur. Ultimately, this research aims to contribute to a deeper understanding of the role of outdoor advertising in influencing consumer buying behaviour and shaping public perceptions in urban settings like Tirupur.

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Published

2025-12-26

How to Cite

Karpagavalli, V., & Kaaviya, K. (2025). A Study on Public Perception Towards Digital Billboard Advertisements With Special Reference to Tirupur City. Indian Journal of Computer Science, 10(5), 53–57. https://doi.org/10.17010/ijcs/2025/v10/i5/175886

Issue

Volume 10, Issue 5, September-October 2025

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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