Volume 43, Issue 10, October 2013

Articles

• Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries

  A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra

  5-15

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  DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38354

• Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study

  P. Kishore Kumar, Byram Anand

  16-24

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  DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38356

• Green Marketing: Initiatives in the Indian Context

  Rambalak Yadav, Govind Swaroop Pathak

  25-32

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  DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38358

• Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers

  Rejikumar G.

  33-46

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  DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38359

• Revival of Public Service Advertising through Unconventional Mediums

  Sugandha Gaur

  47-56

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  DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38361