Volume 43, Issue 10, October 2013

View Volume 43, Issue 10, October 2013
Published: 2013-10-11

Articles

  • Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries

    A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra
    5-15
    Abstract views: 9 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38354

  • Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study

    P. Kishore Kumar, Byram Anand
    16-24
    Abstract views: 34 times| Download: 35 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38356

  • Green Marketing: Initiatives in the Indian Context

    Rambalak Yadav, Govind Swaroop Pathak
    25-32
    Abstract views: 24 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38358

  • Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers

    Rejikumar G.
    33-46
    Abstract views: 21 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38359

  • Revival of Public Service Advertising through Unconventional Mediums

    Sugandha Gaur
    47-56
    Abstract views: 14 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i10/38361